News

Increased snowmaking and an exciting future at Mont Sutton

Mont SUTTON, one of Quebec's major ski resorts located in the Eastern Townships, is already gearing up for the 2016-2017 ski season. This season is the resort's first under the ownership of Jean-Michel Ryan, Pierre Chesnay and Sylvain Gervais and visitors can expect many exciting changes in a near future. This year will be one of transition, allowing for an in-depth analysis of potential diversification opportunities, of a real-estate development plan and of the resort's future endeavours. For this winter, the new owners are investing half a million dollars in the improvement of the existing snowmaking infrastructure.A year of transition that bodes well for the future

This new season about to begin will mainly be one for reflection. A quarter of a million dollars will be invested in the creation of a master plan intended to turn the resort into a major four-season tourist destination, while staying true to the resort's authentic DNA. « We want to mobilize the active forces in Sutton in order to turn this destination into a high-quality living environment, and one of the most sought-after destinations in Quebec,» explains Jean-Michel Ryan, president and general manager. «We want to ensure the resort's future continuity, while respecting the community, the customers, the employees and the surrounding nature.» This master plan will allow us to verify both the potential and the best opportunities that could come from a comprehensive diversification, to determine and prioritize each of the development phases to come, as well as identify the key actors in their achievement. Lodging, mountain biking and even more... everything is up for discussion at Mont SUTTON!

The new owners' position is clear: Mont SUTTON will continue to grow according to a vision of sustainable development and in respect of the well-established DNA of a mountain that wishes to retain its distinctive natural attributes. In an agreement with the new owners, Nature Conservancy Canada has in fact purchased a piece of land, effectively increasing the size of the Réserve Naturelle des Montagnes-Vertes. This land, known as Dos d'Orignal, is the natural habitat of many protected species. Several 15-foot mature trees will be planted in the Sous-Bois II sector to reforest the area and conserve Mont SUTTON's DNA. These actions illustrate the new owners' desire to maintain the balance between development and conservancy, and to confirm Mont SUTTON's status as an exceptional destination in harmony with nature.

Important investments in snowmaking

Just this year, the new buyers have invested half a million dollars to develop a better snowmaking system. In total, 50 new energy-efficient snow guns will contribute to the improvement in production and in the quality of the snow being made. Improvements will also be made to the overall snowmaking system: updates to the computers in the machinery room, new piping, new valves, new communication wiring. These investments are in line with a will to pump serious funds into the improvement of the snowmaking system in order to increase capacity, flexibility and speed in order to offer an even higher quality product!

Other news

Many new things are also in store at the Boutique Experience SUTTON. New noteworthy brands are now available: Völkl, Atomic, Briko, Alpina, Scarpa, Dale of Norway, Maloja and Reusch. The ski goggle and racing departments have also been completely revamped to offer the best brands and even better service. Furthermore, the Bar Le Tucker will now host an Open Mic après-ski on Thursdays, along with the well-loved live music Fridays.

While we wait for the first snowflakes, Mont SUTTON's Fall Festival is still on with lots of activities for one last weekend on October 15 & 16; the Boutique Experience SUTTON sales staff is on hand to advise customers according to their needs and the Ski School is taking registrations. The events calendar and the season's special offers are online and pictures for season's passes can be taken. In short, from clients to employees, the excitement for the upcoming ski season can already be felt at Mont SUTTON!

Source : Nadya Baron, Marketing Director - Mont SUTTON.